There are a number of reasons you may decide to put on a golf tournament. Often times it’s just a good way to market your course to non-members for a day or two. Other times, people may use a golf tournament to bring in money for their charitable organization. No matter what the reason, if you want a high turnout for the event, it’s good to consider more than just the golfing as an attraction. Advertising tournament prizes is a great way to bring in even more business. Here’s how to pick the best ones.
Start by considering the point of your golf tournament. As we mentioned, often times it’s a charitable fundraiser. In that instance, you want to set a reasonable budget as anything more will cut into the money raised for charity. If it’s something like a corporate event or has a business purpose behind it, putting more money towards prizes makes sense. This is especially true if you’re looking to market yourself to attendees. Otherwise, the following year, you can expect less people to show.
One easy choice is to pick golf-themed prizes. You’ll know whoever receives them will be grateful given that they’re all golfers. Balls, golf clubs, bags and clothing are all valid options you can hand out to recipients.
Be sure to consider trophies and awards as well. The more you can hand out the better, though you shouldn’t give them away for trivial reasons. Things like the longest drive, closest to the pin, straightest drive, longest put, etc. are all options aside from the obvious trophy given to the winner as well as second and third place. People who win trophies may help you with marketing by displaying them in their office or at home. You can also rest assured they’ll be anxious to defend their title the following year.
You’ll also want to think about where you’ll be purchasing all these prizes from. One way to save money is by ensuring they all come from the same source. Fortunately, there are a number of companies out there that focus on people in your situation. So you can save money by purchasing from them in bulk.
It also makes sense to look for sponsors who can help chip in for prizes too. You get award your players these items and the sponsor gets free publicity.
While it may seem trivial to some, golf tournament prizes can have a lot to do with the success of the event, so be sure to give them the thought they deserve.